via 0xproject.com

0x (ZRX), an open protocol that facilitates the low-friction, peer-to-peer exchange of ERC-20 tokens on the Ethereum blockchain, has launched 0x Instant, a new service that allows users to add seamless crypto purchasing and exchange functionality to any app or website.


According to the announcement, 0x Instant aggregates liquidity from 0x relayers for and ERC-20 or ERC-721 Ethereum token.

This system automatically discovers and lists the best possible exchange rate while enabling website and app visitors to pay directly via any Ethereum wallet, such as MetaMask, Ledger or Trezor. Whenever a transaction is made, the party that is hosting the 0x Instant system can collect an affiliate fee.

Developers and creators can utilize Instant to build product experiences that couldn’t have existed before. 0x Instant is already being hosted by a diverse set of projects including non-fungible token marketplaces, non-custodial crypto wallets, dapps, and even crypto price feeds.

A number of notable cryptocurrency companies have already adopted 0x Instant, including Coinbase, which leveraged the technology to integrate instant purchases into its Ethereum-based mobile app, and CoinGecko, which has added instant token purchases to multiple coin pages including ZRX, REP, OMG, DAI, MKR, BAT, REQ, and AST.

0x Protocol

0x Instant even works with non-fungible tokens (NFTs), allowing blockchain game developers to better distribute in-game items and create marketplaces to drive internal game economies.

Despite the launch of 0x Instant, ZRX is down 12.8% to $0.30404, giving the project a $167.6 million market cap and making it the 27th largest cryptocurrency.

More: Introducing 0x Instant
Related: 0x (ZRX) Is Now Available to Retail Investors on the Coinbase App

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.