aXiomatic, owner of Team Liquid, has participated in the $2.7 million Series A investment round for Matcherino, an online platform for game publishers and tournament organizers to seamlessly manage esports events.

Matcherino’s esports event management platform enables sponsors to reach the industry’s rapidly growing audience through targeted messaging. The newly raised capital will further drive the company’s platform development and go-to-market strategy across the globe, according to the announcement.

“aXiomatic’s esports investment strategy targets dynamic companies across the esports ecosystem with potential to enrich player experience or deepen audience engagement,” said Leo Hsu, the director of strategy at aXiomatic. “Matcherino’s unique platform ticks both boxes: bringing fan-backed tournaments to life while providing an authentic channel for publishers and sponsors to interact with consumers.”

aXiomatic recently closed its own $26 million financing round, which was notably led by six-time NBA champion Michael Jordan.

Matcherino’s latest round was led by Seven Peaks Ventures, with Madrona Venture Group and Vulcan Capital also participating.

More: Matcherino Announces $2.7 Million Series A-1 Financing to Accelerate Esports Tournament Growth and Facilitate Esports Engagement for Major Global Brands
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