Bitcoin.com, the popular cryptocurrency website dedicated to Bitcoin Cash (BCH) and owned by Roger Ver, has been called out by the crypto community for its purposely misleading language in its Bitcoin credit card purchasing section.
Following the general theme of the site, the section claims that users will be purchasing “Bitcoin,” when the first (and recommended) option is to buy Bitcoin Cash. This underhanded marketing was recently exposed on Crypto Twitter (CT), with many blasting Ver for purposely misleading investors, an actionable offense.
— MoneyTrigz (@moneytrigz) November 23, 2018
Sadly, this isn’t the first time these allegations have surfaced. The site has faced a variety of criticism in the past for its deliberately misleading labels and marketing. However, the assault on vulnerable investors is not being taken as lightly in the wake of the recent Bitcoin Cash hard fork that many are pointing to as a major driver of the recent crypto market downturn.
Adding further concern, Ver is currently exploring ways to acquire or launch his own exchange as part of a plan to boost liquidity for Bitcoin Cash, while also promoting traffic to Bitcoin.com. As of October, he was debating the pros and cons of launching his own exchange versus partnering with or acquiring an established platform.
“If we build it ourselves, we can do it really, really cheap, and we get exactly what we want,” said Ver. “But we don’t have the security of a battle-tested exchange that’s been around for a while.”
The latter option may be more likely, given Ver’s history of buying into good ideas and forking them for his own ends.
Photo: Marco Verch / Flickr
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.