— Activision (@Activision) October 14, 2018
According to an announcement by Activision (ATVI), Black Ops 4 broke the company’s day one sales for PC, Xbox and PlayStation consoles. Notably, this was the first Call of Duty title that was released on Blizzard’s Battle.net, leading to a more than doubling of PC digital sales over last year.
However, the boost in digital sales looks to have cannibalized a significant percentage of physical sales. In fact, the company reports that Black Ops 4 has managed to sell 59% fewer boxed copies than the 2015 release Call of Duty: Black Ops 3. The announcement also does not explicitly state that sales are up over Call of Duty: World War 2, although the metrics are suggesting such an outcome.
As we previously reported, Black Ops 4 foregoes a single player option, instead focusing on the breakout game type: battle royale. Dubbed “Blackout,” the new game type functions similar to other industry giants like Fortnite and PUBG, where 100 players are dropped into a massive map (magnitudes bigger than what is traditionally featured in CoD) to fight against other players until there’s only one man standing.
“Black Ops 4 is an incredible game, and the community’s response to it has been amazing. We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year,” said Rob Kostich, executive VP and GM of Call of Duty. “But probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout.”
Based on the strong early sale numbers and the overwhelmingly positive reviews, it looks like Activision has yet another home-run heading into the holiday season.