Brave Software, the company behind the Brave Browser and Basic Attention Token (BAT), revealed Friday that it has entered the second phase of its private ad platform, and will now begin paying out BAT rewards to select users who view advertisements while browsing.
Exciting day with phase 2 of our private ad platform! With the Developer Channel update (0.63.4), testers will see the ads they are viewing being counted in Brave Rewards (“ad notifications received”). We’re also introducing campaign reporting for brands. https://t.co/ve8TKfvCll pic.twitter.com/yvWccfE0HN
— Brave Software (@brave) March 8, 2019
According to the announcement, while phase one of Brave’s testing provided the first public opportunity for brands, developers and the community to test Brave Ads, phase two will provide real token rewards for user attention. Additionally, phase two introduces Brave’s anonymous-but-accountable campaign reporting for brands.
Brave users who are able to access this phase of testing will be able to cash out the BAT earned through ad views every month. This functionality is already available to publishers, who earn BAT when users engage with their site.
As we reported back in January, the browser has already passed 5.5 million monthly active users, representing growth of more than 450% in 2018. Meanwhile, Basic Attention Token is currently trading for $0.2059, giving it a $252 million market cap.
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More: Brave’s Opt-In Private Ad Platform Enters Second Phase with BAT Rewards for Users and Reporting for Brands
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