Brave Software, the company behind the open source ad-blocking Brave browser and Basic Attention Token (BAT), has filed a complaint against Google and other advertising companies with authorities in Ireland and the U.K. over privacy violations related to the new European General Data Protection Regulation (GDPR).
According to a breaking report by Reuters, Brave claims that Google and other adtech companies have been “playing fast and loose with people’s data.” Their official complaint argues that each time users visits a website, their data is unknowingly sent tens to hundreds of companies in order to personalize ad placements.
Brave’s chief policy officer Johnny Ryan told Reuters, “There is a massive and systematic data breach at the heart of the behavioral advertising industry. Despite the two-year lead-in period before the GDPR, adtech companies have failed to comply.”
In a statement to ZDNet, a Google spokesperson stated that the company has not breached its GDPR compliant status.
We build privacy and security into all our products from the very earliest stages and are committed to complying with the EU General Data Protection Regulation. We provide users with meaningful data transparency and controls across all the services that we provide in the EU, including for personalized advertising.
If found guilty of these improper practices, Google and the other adtech companies could face significant GDPR-related fines, ranging from a minimum of €23.25 million to up to 4% of their global turnover.
As for Brave, the popular privacy-focused browser recently surpassed 3 million monthly active users and BAT currently has a $150 million market cap, ranking it 44th in the AltDex 100 Index (ALT100), a benchmark index for large-cap cryptocurrencies and tokens.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.