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Brave Software, the company behind the Brave Browser and Basic Attention Token (BAT), revealed Wednesday that users can now opt-in to Brave Ads to receive 70% of the ad revenue as a reward for simply browsing the internet.


According to the announcement, the revenue sharing functionality comes via a new release for macOS, Windows, and Linux. The ads users see do not replace typical web ads but appear as non-obtrusive notifications while users browse the web.

“Since Brave Ads are opt-in, brands know with certainty that when their campaigns run with Brave, their ads are viewed by people who welcome advertising,” states Brave. “Brave’s anonymous-but-accountable campaigns ensure that advertisers are connecting with the users they are seeking, removing the excessive costs, privacy, security, and fraud risks currently associated with middlemen in digital advertising.”

Brave Ads user panel (Brave)

This news comes roughly a month after we first reported that Brave began paying out BAT rewards to select users who view advertisements while browsing.

Basic Attention Token is currently down 5.4% on the day to $ 0.412340, giving the token a $533 million market cap.

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SludgeFeed is currently on Brave. You can download the browser here to support us.

Update (4/25/19): Brave users in the U.S. are not yet able to opt-in to receive revenue from Brave Ads.

More: Brave Launches the First Advertising Platform Built on Privacy
Related: Brave Browser Begins Paying Select Users BAT for Viewing Ads

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

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