CryptoKitties

CryptoKitties, the popular collectors game built on the Ethereum blockchain that allows users to purchase, collect, breed and sell various types of virtual cats, has announced its first celebrity partner: NBA star Steph Curry.

In the announcement, the blockchain startup shared that it is auctioning off the first of three special edition “CurryKitties” created in honor of Curry. Additionally, as a form of viral marketing, the CryptoKitties will be conducting the “Curry Steph’s Favour” Giveaway, where the company plans on giving away 10 highly-coveted CryptoKitties.

Each CryptoKitty is unique and distributed automatically at a rate of one every 15 minutes via smart contracts. CryptoKitties are represented via a non-fungible ERC-721 token, and their value can appreciate or depreciate based on the market. The underlying value of CryptoKitties is driven by scarcity, as there are only 4 billion possible types of Kitties based on the 256-bit genome.

The CurryKitties include #30 Furry, Chef Furry, and Steph Fur Three, all having unique traits. The ‘Steph Fur Three’ CurryKitty is currently purchasable for ~100 ETH (roughly $70,000).

Hi! I’m Steph Fur Three! Number three is spec-cat-ular for me, not just because I wear it on my jersey, but because I love to shoot threes. Not all things come in threes, though! I’m actually only a two-time champion, a two-time MVP, and I was only a five-time All-Star. Can’t win ‘em all (yet)…

Developed originally by blockchain startup Axiom Zen, CryptoKitties has since spun off as a separate company following a Series A financing round of $12 million, led by Silicon Valley venture capital giant Andreessen Horowitz.

Related: CryptoKitties Raises $12 Million in Series A Financing Led by Andreessen Horowitz
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