PAX East 2019 (Sergey Galyonkin / Flickr)
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Financial services giant Discover (DFS) has made its first move into the growing esports industry by sponsoring PAX East, which is taking place this weekend in Boston.

According to the company, Discover is the presenting sponsor of PAX Arena, which is hosting tournaments in Super Smash Bros. and Magic: The Gathering throughout the weekend, in addition to the Discover Card TEKKEN 7 Showdown that took place on Friday.

“The esports community continues to grow, which means more and more of our customers, and potential customers, are gathering on platforms like Twitch and at conventions like PAX East, so naturally we want to be there,” said Discover SVP Ryan Scully.

The sponsorship provides Discover with Twitch advertising time throughout the duration of the conference. Discover sells a number of banking and credit card products to college-age adults and students, making PAX East and Twitch ideal for the company.

Gallery: PAX East 2019 takes over Boston Convention Center
Interesting: Drake and Marissa Mayer Invest in Esports Betting Startup Players’ Lounge
Image: Sergey Galyonkin / Flickr

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