DuckDuckGo, an internet search engine that emphasizes user data protection and privacy, is currently experiencing exponential growth, recently hitting 30 million daily searches.
DuckDuckGo fun fact: it took us seven years to reach 10 million private searches in one day, then another two years to hit 20 million, and now less than a year later we're at 30 million! Thank you all ? #ComeToTheDuckSidehttps://t.co/qlSaz4j9ZH
— DuckDuckGo (@DuckDuckGo) October 11, 2018
Integral to DuckDuckGo’s recent success has been its privacy-centric approach. The browser currently features a number of unique privacy elements, including forced encryption tracker blocking and a guarantee that search history will never be tracked.
According to its published data, DuckDuckGo’s daily searches are up over 50% from last year. This surge in daily searches coincides with a similar growth in public awareness of data misuse and privacy issues, as recently exemplified by the Google+ mishap that saw user data compromised for years.
However, DuckDuckGo has an uphill battle if it wants to take any meaningful market share from Google (GOOGL), which currently sees searches in the multi-billions per day. Current data suggests that Google accounts for more than 88% of all internet searches in North America, with Yahoo and Bing taking 2nd and 3rd place with 5.8% and 4.9%, respectively. DuckDuckGo currently stands in 4th place with roughly 0.65% of all searches.