Video game publishing giant Electronic Arts (EA) trolled the cryptocurrency community on Thursday with a cryptic tweet that read, “invest in Crypto.”
invest in Crypto.
— Electronic Arts (@EA) September 19, 2019
While some got excited about the potential for loot boxes on the blockchain, EA quickly followed up with a retweet of Apex Legends, which detailed the upcoming release of the battle royale title’s Season 3: Meltdown, set to launch on October 1.
This upcoming season features a new character, Crypto, who is described as, “Cool, calm, collected. Crypto deploys specialized surveillance drones to stay in the fight and out of the spotlight.”
Prepare yourselves for Apex Legends Season 3: Meltdown! Dropping October 1, Meltdown brings a new contender to the arena, Crypto, an all-new Battle Pass, Ranked Series 2 and more. Get the first details and prepare for more reveals before Meltdown begins! https://t.co/bZl59HS6d3 pic.twitter.com/k2tjZmIp17
— Apex Legends (@PlayApex) September 19, 2019
For those who remember, SludgeFeed reported the new character was part of a leak that occurred back in March. Around that time, we also reported that Respawn Entertainment’s wildly popular battle royale title Apex Legends had quietly made a reference to blockchain technology via a skin for one of the characters.
Clearly, someone at EA is a fan of cryptocurrency. At least enough to build some references into one of their largest hits of the past few years.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.