In its current form, blockchain gaming has largely been limited to a few simple collectibles applications, where users are able to buy and sell digital assets just as they would baseball cards. While these apps certainly caught the attention of investors, current data shows that daily active users are actually quite low.

Fuel Bros, a blockchain startup based out of Australia, aims to improve on the current generation of blockchain games. Known for creating the popular Etherbots game, the startup announced that it is launching a brand new game designed to bring e-sports to the blockchain.

While not much is known about the new game, Gods Unchained, the Australian Financial Review reports that it will be free to play and feature a set of assets that can be won in-game, in addition to a number of scarce assets that can be purchased with digital currency. There will also be a competitive element to the game, providing e-sports-like multiplayer experience.

In an interview with AFR, Fuel Bros co-founder Robbie Ferguson said he believes games are primed to move onto the blockchain since gamers are comfortable with “non-tangible assets having value.”

Gamers are already used to the idea of non-tangible assets having value… People are staking their livelihoods on these digital assets and third-party content on games.

Fuel Bros recently raised a $2.4 million seed round led by Nirvana Capital and Continue Capital. Notably, the round also had participation from Sora Ventures and Coinbase. “The round was oversubscribed within two days of us touching ground,” Ferguson told StartupSmart.

The companies first project, Etherbots, made headlines when it surpassed the daily transactions of Cryptokitties, which is widely considered the most popular collectibles game on the blockchain. Building off Cryptokitties, Etherbots features interactive battle elements, social leaderboards and the ability to build and customize.

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In addition to the building its own titles, the company is also working on what they call the Apollo platform, a scalable platform-as-a-service that will provide third-party gaming studios with solutions for decentralized gaming.

Gods Unchained is scheduled for release later today.

More: Brothers James and Robbie Ferguson launch Gods Unchained on Ethereum
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