Tel Aviv-based eToro has finally come to the United States, bringing its crypto trading platform and wallet that is already available in 140 countries.
According to a report by TechCrunch, the U.S. roll-out only includes eToro’s cryptocurrency offerings, with plans to add traditional asset classes over the next year. Investors in 30 states and two territories can now store and trade digital assets like Bitcoin (BTC), XRP (XRP) and Zcash (ZEC).
The push into the United States comes roughly a year after the company first announced its intention to do so after closing a $100 million funding round last March.
Since that time, eToro has steadily been adding support for numerous popular altcoins, including Cardano (ADA) and Binance Coin (BNB). The company has even thrown around the idea of staging an IPO, but there does not seem to be any more public information on that idea since it was first proposed last Spring.
In a statement given to TechCrunch, eToro CEO Yoni Assia revealed that he sees the token economy as more significant than the internet.
“When I founded eToro, I envisioned a community where people could trade, invest and share their knowledge in a simple and transparent way,” said Assia. “eToro also acts as a bridge between the old world of investing and a blockchain-powered future, helping our users navigate and benefit from the transition to crypto assets for wealth building.”
Ultimately, the decision to launch crypto trading first in the United States came down to a regulatory decision. However, Assia notes that the company plans to bring additional asset trading to the U.S. platform in the near future.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.