Since that time, Facebook Gaming has seen a 23% increase in active streamers quarter-over-quarter to 87,000, with a 91% increase overall in 2018. This places Facebook Gaming in third place in front of Mixer, with roughly 9.1% of the users of YouTube Gaming.
On Friday, Facebook Gaming received a significant technical boost with the integration of Streamlabs, a set of tools and software that allows live streamers to engage with viewers, monetize their broadcasts, and grow their channels.
We are proud to announce Facebook Gaming is now integrated with Streamlabs OBS. Creators using Streamlabs OBS can stream their favorite games through Facebook with a suite of powerful creator-focused features. https://t.co/JEKThNU6oX pic.twitter.com/RUVXe62prx
— Facebook Gaming (@FacebookGaming) January 18, 2019
According to a recent statement provided to VentureBeat, Facebook sees the addition of Streamlabs as a huge value add in onboarding streamers and simplifying the setup process.
“We’re always looking for new ways to make live streaming easier and more rewarding for our growing community of gaming creators,” said Nick Miller, product manager at Facebook Gaming. “The new Streamlabs OBS integration makes it faster than ever for Facebook Gaming creators to stream. We’ll continue to work with partners like Streamlabs so gaming creators can focus on what’s most important — making awesome content, connecting with their fans and earning money from their work.”
Streamlabs will likely make Facebook Gaming more competitive, even as Twitch looks to retain control of its stranglehold on the streaming market.
Recently released data revealed that of Twitch’s newly added streamers last year, 248,000 gained ‘Affiliate’ status and more than 7,800 became Twitch Partners. In total, the number of Partner and Affiliate streamers who can generate revenue on Twitch grew more than 86% from 2017 to 2018.
Given these healthy monetization numbers, it will likely require a big flux of viewers and sponsors to drive the adoption of Facebook Gaming by major streamers.