Epic Games’ Fortnite, the free-to-play battle royale, has reportedly generated over $1 billion from in-game purchases since its release last October.
According to a recent report by SuperData Research, Fornite has seen steady, rapid growth over the past 6 months in both active users and revenue generated. The data indicate that a major spike occurred around February that only started slowing in May, but the upward trend shows no sign of reversing. In the “slow” month of May, the report indicates that Fortnite generated $318 million in revenue.
The report also shows that battle royale games as a genre have steadily increased in monthly revenue since October 2017, due in large part to the popularity of Fortnite. During the month of May, viewers watched 700 million hours of battle royale games, with 83 percent of that time being spent watching Fortnite.
Previous reports showed that Fortnite had managed to generate $100 million in revenue after only 90 days on iOS. Following the $2 million earned upon its initial 24 hours on Nintendo Switch, Fortnite is perhaps the most successful game in the history of the industry through its first year on the market.
The success of Fortnite is largely due to its accessibility and cross-play availability on platforms like PC, Mac, PlayStation 4, Xbox One, Nintendo Switch, and iOS. While it’s not difficult to learn, the competitive multiplayer incentivizes players to continuously refine their skills and purchase in-game content to get a leg-up.
Franchises that would lead the market in the past, including Call of Duty and Battlefield, have even made the decision to integrate battle royale modes into their future titles given the apparent success of the genre.