In what can be considered a big step towards mainstream adoption, Google (GOOG) has officially extended currency conversion support from Bitcoin (BTC) to include Ethereum (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).
Now, if a Google user simply searches Litecoin and Bitcoin Cash, the results will include a Google Finance widget that allows for the easy conversion between the digital currency and a fiat currency of choice.
To obtain the conversion widget for Ethereum, the process is a little more involved. Currently, users will need to search “currency conversion” and then select Ether in a drop-down menu provided in the general widget. There is no indication as to why the extra step is required for Ethereum and not the others.
Google’s position on cryptocurrency has been purposely vague, as the company likely waits to see how the relatively immature markets develop. However, the first half of the year saw Google implement a few major decisions relating to cryptocurrency.
In March, Google announced that it had updated its Financial Service policy to include a crypto ad ban that went live on June 2018. This was a similar move to the what we saw Facebook and Twitter implement around the same time. However, Facebook has since reversed its decision to enable select crypto advertising on its platform, and even recently added Coinbase to be whitelisted.
Shortly after announcing its advertisement ban, Google made the decision to ban cryptocurrency mining browser extensions from the Chrome Store. The ban was implemented in July.
Nonetheless, the latest addition of the three popular altcoins to the Search conversion widget is a major step forward for adoption.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.