Just months after rolling out a ban for advertisements pertaining to cryptocurrencies and ICOs, Google (GOOGL) has announced that it will lift the restrictions starting in October of this year.

The updated policy will only apply to users in the United States and Japan and comes on the back of¬†Facebook’s¬†(FB) earlier announcement that it has reversed its¬†January decision¬†to ban advertisements¬†related to cryptocurrencies and other digital assets on its platform.

Similar to Facebook’s new policy, advertisers must first gain¬†whitelist approval prior to launching campaigns related to digital assets.

Google has quietly been releasing features pertaining to the cryptocurrency industry. The company recently extended currency conversion support from Bitcoin (BTC) to include Ethereum (ETH), Litecoin (LTC) and Bitcoin Cash (BCH).

More recently, Google¬†made the Ethereum database available to the public for analysis in Google BigQuery, the company’s¬†web service that enables interactive analysis of massively large datasets.

More: Google ends cryptocurrency ad ban
Related: Google Releases Public Dataset for Ethereum Blockchain Analytics

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.



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