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Google is diving into the blockchain.

Just weeks after announcing a partnership with BlockApps, a platform to launch enterprise-grade blockchain applications, Google has revealed that it has partnered with New York-based startup Digital Asset, which also makes tools to build blockchain-based apps.

According to a blog post, Google Cloud Platform (GCP) customers will now be able to leverage frameworks from both Digital Asset and BlockApps.

Customers can now explore ways they might use distributed ledger technology (DLT) frameworks on GCP with launch partners including Digital Asset and BlockApps, and try open-source integrations for Hyperledger Fabric and Ethereum later this year in our GCP Marketplace.

In a blog post touching on the partnership, Digital Asset’s CEO Blythe Masters explains what the company aims to bring to GCP customers.

Developers now have access to a comprehensive suite of tools and services to build, test and deploy distributed ledger applications on-demand and without having to configure the underlying platform.

This news comes just weeks after Google co-founder Sergey Brin said his company missed its chance to be at the forefront of blockchain technology.

While speaking on a panel at Bitfury Group’s exclusive Blockchain Summit at Richard Branson’s resort in Morocco, Brin suggested that Google’s secretive research division “X” could possibly be working on applications of the distributed ledger technology.

“I see the future as taking these kind of research-y kind of out-there ideas and making them real — and Google X is kind of like that.

Google’s efforts to penetrate the blockchain industry are clearly accelerating, likely in an effort to compete with Facebook, which recently announced its own internal blockchain division.

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More: BlockApps Partners With Google Cloud Platform to Provide Rapid-Deployment Blockchain Solutions
Referenced: Digital Asset and Google Cloud Collaborate to bring Blockchain Solutions to the Cloud
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