Bitcoin prices have struggled over the same period, dropping by roughly 50% this year, to just north $7,500 as of Tuesday. Searches for the digital currency have continued to descend over this period, as interest soured due to the ongoing bear market.
Google Trends utilizes numbers to represent search interests that are relative to the highest point on the chart for the given time and region. As of January, bitcoin popularity was 37, but fell to 9 as of June 2, with a value of 100 representing the peak popularity for the term. Bitcoin underwent a massive price surge last year, nearing $20,000 in December, accounting for a 1,300% increase as new money rushed to get into digital currencies.
Google searches for other top cryptocurrencies, such as ‘Ethereum’ have also cratered, with a 70% decrease this year. Searches for ‘XRP,’ the currency of the blockchain startup Ripple, have fallen nearly 87% while ‘Bitcoin Cash’ searches are down 82 percent.
However, not all search trends point downwards. An uptick has been seen for EOS (EOS), with Google searches having jumped 97% this year, due in large part to the project’s ongoing fundraising efforts and recent mainnet launch. EOS’s parent company, Block.one, recently raised more than $4 billion through the cryptocurrency following a year-long ICO that closed last Friday.
Google Search trends will likely continue to represent the general disinterest in cryptocurrencies given the current regulatory uncertainty and lack of life-changing use cases.