SteelSeries / Flickr
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Cryptocurrency startup Incent (INCNT) has partnered with Gfinity Esports Australia, which is currently building a competitive framework within Australian esports, to bring cryptocurrency and blockchain technology to live esports broadcasts.

According to the announcement, Australian fans watching the Gfinity Elite Series will now be rewarded for their time and levels of engagement with INCNT tokens, which are built on top of the Waves (WAVES) blockchain.

Incent’s¬†general crypto reward platform reportedly already has more than 5,000 individual members with over 400 merchants, offering rewards for shopping. The company is now integrating esports into the platform, with an embedded Twitch stream already live.

“Esports and blockchain are a natural fit and we look forward to working with Incent at the vanguard of this exciting new trend in entertainment and sport, where fans and players will be able to interact and share value in an entirely new way,” said¬†Dominic Remond, CEO Gfinity Esports Australia.

Blockchain-based esports platforms are rapidly coming to the market, given the inherent value attached to token-driven tournaments and reward-based viewership. One such example is FirstBlood (1ST), which recently launched the beta for its decentralized application (dApp) that allows players to challenge each other in head-to-head competitions for 1ST tokens.

More: Incent teams with Gfinity Esports Australia to bring blockchain to video gaming
Related: eSports Platform FirstBlood Launches DApp Beta on the Ethereum Blockchain
Photo: SteelSeries / Flickr

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

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