— K•SWISS (@KSWISS) December 15, 2018
The new sneaker, Immortals Icon Knit, features an all-black engineered knit with premium leather and two pairs of laces in teal and black.
“The sneaker design reflects deep collaboration between Immortals professional players and K-Swiss’s world-leading designers. With a sleek, aerodynamic silhouette, the Immortals Icon is designed for superior fit and comfort,” K-Swiss states on the Icon Knit’s product page.
K-Swiss isn’t the only major retail brand looking to ride the esports wave. Fanatics, a global leader for licensed sports merchandise, recently entered into a partnership with Overwatch League, a professional esports league for Overwatch, to sell apparel online and at events.
Additionally, Nike (NKE) reportedly inked a 5-year sponsorship deal with the Chinese League of Legends Pro League (LPL) for $144 million. Similar to Overwatch League deal, the sponsorship will bring Nike apparel and other accessories to the LPL.