MoviePass, the subscription service for movie theater buffs, has slashed its prices for a limited time, from an already incredibly low $9.95 a month to $6.95 for customers who purchase an entire year. The service, which allows you to pay a one-time fee for all-you-can-watch tickets, used to clock in at a $50 per month, a deal that was only attractive to the most avid moviegoers.
“We are excited to offer MoviePass customers access to our Landmark Theatres,” said Mark Cuban, CEO of Landmark Theatres. “There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theaters.”
MoviePass has almost 3 million pass-holders that can now use their passes at more than 90 percent of all theatres nationwide, though most of the theatres don’t have an official partnership with the app.
MoviePass’s potential for long-term success likely rides on their ability to partner with other theater chains. At the start of 2018 the company was caught up in serious beef with AMC, so the Landmark partnership is a strong vote of confidence for other potential partners. Many also believe that the company will be able to generate most of its future revenue from the valuable data it collects from users.