Consumer trust in major brands has been seriously tested over the last year, with numerous data breaches and ongoing issues with data privacy across various industries.
Some companies have taken this opportunity to further their market dominance by appealing to the masses with trusted, high-quality products.
The new leader of the pack, according to the 2019 rankings by Reputation Institute, is none other than Netflix (NFLX). The video streaming giant is currently ranked as the top reputable company out of 2,200 companies in the U.S., a giant boost from last year.
“Netflix’s achievement, jumping 23 spots to first place in a single year, is unprecedented,” said Reputation Institute Chief Reputation Officer Stephen Hahn-Griffiths. “Increasing the power of its brand globally, innovating as a content creator, exhibiting corporate responsibility, and taking decisive action on important issues all contributed to the company’s giant leap and #1 ranking.”
Notably, Google (GOOGL) dropped 63 spots, falling out of the U.S. RepTrak 100 for the first time, while Facebook (FB) had one of the lowest reputation scores measured in the study. Of the top-10, Nintendo (NTDOY) was the only gaming-related company despite the industry’s growing user base.
Here are the other top 10 companies in the 2019 U.S. RepTrak 100:
- Hershey (HSY)
- Whirlpool (WHR)
- McCormick & Company (MKC)
- Barnes & Noble (BKS)
- Hasbro (HAS)
- Costco Wholesale (COST)
- The LEGO Group