Esports giant OpTic Gaming announced Thursday that it has entered into a partnership with clothing maker Champion to co-develop an official merchandise line for the team.
OpTic x Champion
Our first drop with @ChampionUSA will be available tomorrow exclusively at their LA and NYC flagship stores, with online purchase live at Noon CST on Saturday 3/2 at https://t.co/FD5QGi0g4v#GREENWALL pic.twitter.com/IapUrzQwoa
— OpTic Gaming™ (@OpTicGaming) February 28, 2019
According to the announcement, the partnership will start with a year-long campaign to create co-branded clothing. Additionally, there are a number of other projects planned, but not yet detailed.
“The awesome OpTic community, the Green Wall, is all about style and confidence, and just like their name says, Champion comes from a legacy of winners dating back a hundred years. It’s a perfect fit,” said Joe Hills, head of brand strategy for OpTic Gaming. “Working this closely with Champion is a huge deal for us, because it means that the Optic community is helping to push mainstream awareness of esports in popular culture, and it’s a show of faith for Champion, who want to co-brand their apparel to a community of passionate and loyal fans from all over the world.”
Matt Waterman, general manager of Champion, added, “Since the 1919 founding of Champion Athleticwear, we have always been looking to the future of sports apparel. This rich tradition continues with this collaboration with our dynamic and winning partners at OpTic Gaming.”
The first of the co-branded apparel hit the shelves at Champion’s LA and New York stores today. Starting tomorrow, the items will be available on OpTic’s online storefront, store.opticgaming.gg.