Melbourne-based esports team ORDER, which competes in numerous games including League of Legends and Overwatch, is currently conducting the world’s first esports team equity crowdsale where fans can now own a part of the popular club.
We're pleased to announce that our equity crowdfund is now open to the public, please see below for more details! #ORDERUP?
Always consider the offer document and the general CSF risk warning before investing. pic.twitter.com/l8EiCYMruZ
— ORDER (@ORDER_army) October 25, 2018
According to ORDER’s Birchal page, the team is currently raising a seed round that was initially targeting $100,000. However, investor demand has boomed and the current amount invested stands at $252,393 at a $5.02 million valuation.
The round is capped at $1 million and investors must put forward at least $100 to participate. The maximum for retail investors is $10,000 and there is no limit for wholesale and accredited investors.
ORDER plans to use the funds to develop the most competitive esports teams in Australia, to expand its brand to the global scale and to create a stable organization through partnership and player development programs.
For participating investors, ORDER will send an exclusive pin that says “ORDER Owned” as a token of ownership. Larger investors will receive exclusive ORDER gear along with their ownership pin.
This unique investment round comes as major names are moving into the esports space. Back in October, Drake reportedly purchased a stake in 100 Thieves, a Los Angeles-based lifestyle, apparel and esports company. And, just days after, Michael Jordan made his first major investment in the esports industry, leading a $26 million financing round for aXiomatic, owner of TeamLiquid.
Additionally, a recent report on esports fundraising revealed that the 12 highest-value teams are collectively worth a whopping $1.7 billion with an industry total of 63 deals worth $2.34 billion conducted in 2018 alone.