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Perfect365, the number one augmented reality beauty app with more than 100 million users, revealed this week that it has joined the Kin ecosystem to integrate KIN into its platform.

According to the announcement, Perfect365 users will be able to earn KIN within the app and spend it on premium features, and the company plans to release more information regarding the exact applications in the coming weeks.

This marks a major push towards expanding the demographics that use cryptocurrency. Given that recent studies revealed that millennial women invest in crypto at half the rate of their male counterparts, bridging female-dominated verticals could help promote broader adoption.

“The Kin Ecosystem continues expanding across exciting categories of consumer apps, and integrating Kin into Perfect365 allows us to introduce cryptocurrency to an untapped demographic,” said Dany Fishel, president of Kin, in a statement.

The Kin ecosystem has been growing rapidly in recent months, even recently surpassing the total daily active users of all Ethereum (ETH) decentralized applications combined.

It was also recently revealed that 8 out of the 40 projects participating in the Kin Developer Program, the $5 million incubator program led by the Kin Foundation, are currently working on blockchain-driven games.

Kin will first be integrated into the Android version of the Perfect365, but the company notes that the iOS version should be coming soon.

KIN is currently ranked 90th in the AltDex 100 Index (ALT100), a benchmark index for large-cap cryptocurrencies and tokens.

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More: How you can earn Kin cryptocurrency in the Perfect365 app
Related: Kin’s Developer Program Is Supporting 8 Crypto Gaming Projects

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

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