G FUEL, the self-styled official drink of esports, announced this weekend that it is now an official sponsor of Swedish YouTuber PewDiePie — who currently has around 80.7 million subscribers on his channel.
Please join us in formally welcoming the newest addition to the #GFUEL Family…@pewdiepie!!!!! It’s time for some #MEMEFUEL!!! Oh, and before we forget – #SubscribeToPewdiepie!!!!! ?https://t.co/1qjaKDf0e0 ✊? pic.twitter.com/XY6LsLYWU6
— G FUEL® (@GFuelEnergy) January 12, 2019
According to the announcement, PewDiePie recently became a backer of G FUEL after a long period of skepticism toward the brand’s value relative to other energy drinks. Ultimately, the streamer tried the product and determined that that G FUEL was a healthier option than other energy drinks.
With the new partnership, G FUEL now offers “PewDiePie’s Picks,” a selection of starter kit flavors that includes 7 packs and a shaker cup for $14.99.
The PewDiePie sponsorship comes shortly after the release of a special G FUEL Flavor for Dr DisRespect, a Twitch streamer with more than 3 million followers who recently signed with CAA, a major Hollywood talent agency. The flavor, “Black on Blackberry,” was announced in late September of last year.
G FUEL’s sponsorship strategy also includes major esports brands, including TSM, FaZe Clan and Team Kaliber.