The newsletter is available for $15 a month or $150 a year, with readers gaining access to summarized and analytical pieces that sift through technology, decentralized accounting, and specific cryptocurrencies. This newsletter is Quartz’s first paid product release since the company acquired Japanese financial intelligence firm Uzabase last July.
Paid products have been long tested by Quartz. In 2017, the company acquired artificial intelligence research firm intelligentsia.ai, which led to the exploration of a paid research business model that never panned out. Before, Quartz possessed a high-end paid business events model that was canceled in 2017.
Kevin Delaney, the co-president and editor in chief of Quartz, has stated in an interview with The Wall Street Journal that the heightened interest in digital currency has opened a niche for Quartz due to the fact that various potential consumers don’t possess the information needed to make informed decisions.
Delaney specified, “Despite surging interest in them, cryptocurrencies remain opaque to most potential investors. It’s surprisingly difficult to find clear and useful information on the web.”
This news comes just months after Anthony Pompliano of Morgan Creek Digital, launched his own newsletter, Off the Chain, for which currently charges $30 a month. Pompliano states that his curated newsletter is designed for institutional investors, but markets it to the average retail investor.
Quartz has turned to subscriptions as the market for digital advertising continues to grow more competitive. Media outlets are currently searching for alternative revenue sources as major tech firms, which include Facebook and Google, increase their stranglehold on new digital spending.
According to data from comScore, Quartz’s readership within the United States has increased steadily within the last two years. In 2017, the website averaged about 11.85 million monthly United States visitors. This year, Quartz has averaged about 11.67 million monthly visitors
For readers interested in a newsletter that delivers market and project-related content, SludgeFeed’s Hashed is completely free and available 6 days a week.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.