According to a recent report by Venture Beat, the new partnership will bring the latest high-capacity, high-performance SSDs from Samsung, along with financial support to Gen.G. The report indicates that the Samsung SSDs, which are designed to improve high-spec gameplay and reduce lag, will be implemented in Gen.G’s Seoul HQ, where the organization’s teams train.
“To continuously improve the players’ performance, it is vital to establish a fast and stable computing environment,” said Edward Choi, head of marketing at Gen.G Esports. “I am very excited to have this opportunity to enhance players’ performance and exhibit high-performance Samsung SSD hardware through this official sponsorship deal with Samsung Electronics.”
This marks the first major sponsorship since Gen.G named former MLB executive Chris Park as its CEO. Samsung joins several other major sponsors, including Razer and Netgear.
Samsung has long been an active player in the esports industry and even previously ran its own team, which fielded teams in LoL and Starcraft.