Something is in the works over at ShapeShift following the exchange’s layoffs last month that reduced the size of its team by a third.

ShapeShift CEO Erik Voorhees revealed Sunday at ETHDenver, an Ethereum (ETH) developer conference, that the company is planning a major rebranding effort that will revamp its platform, starting with a closed beta on Monday of a new exchange.

ShapeShift CMO Emily Coleman told CoinDesk the new platform will feature better interoperability between ShapeShift’s major products, including its crypto hardware wallet KeepKey and crypto pricing tracker CoinCap.

With all of the products on one platform, the added functionality will not only improve trading but also allow users to manage their assets on a single non-custodial exchange. The fluidity between products is intended to help the company further weather the ongoing bear market that has notably made victims out of a number of industry leaders and companies.

ShapeShift users and other interested parties can register for the beta here, or sign in if they have an access code.

More: Rethink, Renew: ShapeShift CEO Erik Voorhees to Rebrand Crypto Exchange
Related: ShapeShift Lays Off 37 Employees in a “Deep and Painful Reduction”

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.



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