Snap Inc. is developing a new product called “Stories Everywhere,” which will allow user-generated videos to be displayed outside the application, according to a report from Cheddar.  

Rahul Chopra, the former Global Head of Video at News Corp and CEO of Storyful, was hired to lead the project.

According to Cheddar, while the project is still in its very early stages, sources suggest it could include a web player with a sign-in prompt. This would make the project similar to Twitter’s 2011 decision to allow blogs and websites to embed tweets.

Snap has also contemplated allowing other apps to access its feeds of user-generated videos, which are curated by algorithms and Snap employees, for everything from breaking news events to sports games. Opening up its content to other apps could potentially give Snap a way to make money off content licensing at a time when the young company is under pressure from investors to grow revenue.

Read more: Snapchat Developing “Stories Everywhere” to Push Content Outside the App and Grow Users
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