— SoaR (@SoaRGaming) March 17, 2019
According to the announcement, the partnership with Eleven Gaming, which is based in Toronto and was founded by Zach Hyman, an NHL player for the Toronto Maple Leafs, is designed to bring more structure to SoaR’s business, allowing them to add more recruit, build out their merchandise and expand its collaborations across the esports industry.
“Talks between us began nearly 6 months ago. They know esports, we know talent when we see it,” said Mustafa Aljaz, the owner and EVP of SoaR Gaming. “They’re experts on not only the esports industry but also the traditional sports and entertainment realm; together we can identify upcoming trends and know exactly how to capitalize on each opportunity. Over this time, a strong relationship developed between both teams as we saw mutual growth opportunities. Each side has strong suits that will help propel us both to new heights and allow us to soar!”
“SoaR Gaming is one of the most storied esports organizations in the world and we couldn’t be happier to partner with them,” Hyman added. “Mak and Mustafa’s ability to identify talent and communicate with influencers is second to none. They have built one of the largest influencer networks in the space and we are excited to help take SoaR to the next level!”