Spotify, the popular music streaming app, will be moving into the hardware space soon according to a series of job listings on their website. In one listing for a hardware product operations manager, which was first discovered by The Guardian, Spotify states that it “is on its way to creating its first physical products and setting up an operational organization for manufacturing, supply chain, sales & marketing.”
Spotify currently allows users to integrate their streaming services into over 300 different third-party devices via the Spotify Connect system. This includes popular devices like the Amazon Echo and recently launched Apple HomePod.
Moving into the hardware space would be a significant step for Spotify, placing the company into direct competition with the tech giants. While the job listings give no indication of the actual product being developed, there is speculation that their first device could be a home speaker with voice recognition assistant, or perhaps a fresh take on the wearable streaming device.
The recent job postings seem to confirm the Zatz Not Funny article from April 2017 that first speculated about a Spotify device akin to the Pebble Watch, Amazon Echo, and Snap Spectacles.
The Stockholm-based company is reportedly planning a direct listing in March or April of this year, which may explain their aggressive expansion into the device market, as Snap used their wearable announcement to successfully excite investors after going public.