San Francisco-based crypto exchange Coinbase made big moves in 2018, with a number of acquisitions, platform re-brands and additional product launches to improve the user experience on the popular platform.
It now looks like 2019 could see much of the same as a recent survey indicates that Coinbase is considering a subscription model for investors looking to reduce their transaction fees.
As first pointed out by NewsBTC, a survey has been sent to select Coinbase users that contains questions that could help determine future products and services for the company. Among those questions are two related to user interest in a “modest subscription fee” in exchange for both lower maker and taker fees, in addition to “other perks.”
A move towards a subscription model makes sense for the company’s bottom line, as trading volume has significantly fallen off since the start of 2018. A subscription model would allow Coinbase to better monetize its user base of more than 21 million while encouraging users to trade more frequently.
Coinbase has not publicly announced or discussed a potential shift in business model, but with the speed at which the company moves, it would not be surprising if something is in the works.
Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.