The New York Excelsior (NYXL), an American professional Overwatch esports team based in New York City and one of 12 founding members of the Overwatch League (OWL), has signed on T-Mobile (TMUS) as an official sponsor.

The new partnership will make T-Mobile the presenting sponsor for this season’s OWL play, in addition to local fan events. T-Mobile will also work with NYXL on custom content and merchandise.

“Our partnership with T-Mobile goes beyond what many may view as a typical sponsorship in esports,” Kai Mathey, NYXL’s new head of partnerships, told Forbes. “We’re excited to work alongside T-Mobile to implement creative and integrated strategies through NYXL matches, community events, content series and more that will continue our mission to grow esports in New York City and around the world.”

T Mobile NYXL Jersey

The OWL will return for its second season on February 14 when London Spitfire and Philadelphia Fusion face off in a rematch of last year’s playoff finals.

Related: Sportswear Giant Fanatics Will Soon Sell Overwatch League Apparel
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