In February, Comcast Spectacor, a Philadelphia-based sports and entertainment subsidiary of Comcast (CMCSA), partnered with SK Telecom, the largest mobile operator in Korea, to create a new joint venture: T1 Entertainment & Sport. At the time of the announcement, the T1 revealed it was planning to boost its presence in Fortnite, PlayerUnknown’s Battlegrounds (PUBG), Super Smash Brothers, Hearthstone and Apex Legends — the organization already has one of the best LoL squads.
Fast-forward a month and a recent report by ESPN revealed that T1 Esports is now focusing on building up its Apex Legends team to become a leader within the new competitive circuit. The new roster includes Michael “Sonii” Sherman, who primarily streams and plays Fortnite and is listed on the website as a battle royale pro, Brendan “BcJ” Jensen, Kurtis “Kurt” Gallo and 16-year-old Haydin “ZerG” Gordon.
“We are always looking for the next big game,” said Joe Marsh, Spectacor Gaming’s chief business officer. “With battle-royale games in the forefront, we thought Apex made a lot of sense. It’s a great mix between Fortnite, PlayerUnknown’s Battlegrounds and Call of Duty.”
With Apex Legends recent surge in popularity, many of the top esports organizations have scrambled to put together competitive rosters, including Cloud9, 100 Thieves and Team Secret, so it’s no surprise that T1 would look to do the same.
“We understand entering each game is a big endeavor,” Marsh added. “In that way, we are thoughtful about where we want to compete. We always ask ourselves, ‘Are we capable of being the best team in this game?’ If the answer is yes, then we invest to make sure we have one of the top rosters.”
And T1 is already reaping the benefits of the expansion, as the new team recently placed first in a UMG Legends Series event on March 23, beating the likes of Team Liquid and taking home the $2,000 top prize.
This trend will likely continue as more tournaments begin to emerge around 2019’s most popular title.