Totino’s, the delicious maker of frozen pizza rolls owned by General Mills (GIS), has become the latest sponsor to back major esports organization 100 Thieves (100T).

According to the announcement, Totino’s will serve as the founding partner of 100 Thieves’ 2019 Call of Duty team, which entails numerous content arrangements.

“It’s a really organic partnership – snacking and gaming go hand-in-hand,” said 100 Thieves CEO Matt “Nadeshot” Haag. “Growing up, countless hours of my gaming were fueled by their pizza rolls, and I know I am absolutely not alone in that. From a business perspective, we’re excited that we found a partner as passionate as us about bringing our fans unique content from our Call of Duty team.”

The reveal video features the organization’s new content house based in LA. The two-story house features numerous bedrooms, two living rooms, a large kitchen and dining area and of course, an outdoor patio and pool.

More: 100 Thieves’ Announcement
Related: Watch: Nadeshot Shows Off the New 100 Thieves Content House in LA


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