— Hasbro (@Hasbro) February 15, 2019
According to info released on the arrangement, TSM has negotiated with Hasboro to receive a sponsorship fee to help promote the Nerf Fortnite AR-L Elite Dart Blaster. This deal is reportedly separate from the licensing deal between Hasbro and Fortnite publisher Epic Games.
The arrangement will feature TSM’s 3-man competitive Fortnite team, Myth, Daequan and Hamlinz. The trio will appear in international commercials and other events where they will recreate some of their top Fortnite battles IRL — yes, you read that correctly, TSM is going to do some televised LARPing with NERF guns.
“It’s going to be something really interesting, especially to the younger Fortnite community, and for us it’s always important to connect with the younger fan base,” TSM CRO Brad Sive said.