Former Team Liquid SC2 player NonY (Minyoung Choi / Flickr)
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Esports organization Team Liquid has announced that Twitch, the live streaming platform owned by Amazon (AMZN), will now be its exclusive sponsorship sales representative.


According to the announcement, the arrangement will give Twitch exclusive rights to manage sales and expand Team Liquid’s brand connections, adding to the ongoing partnership that has made Twitch the exclusive broadcast partner over the past 8 years.

“Team Liquid is a giant in esports, with one of the most winning records in history,” said Kristen Salvatore, VP/Commercial Director of Sponsorships at Twitch. “As Twitch strives to connect our trusted sponsorship partners with the esports community in more meaningful ways, working with a seasoned brand like Team Liquid offers commercial brands keen to enter the esports space the perfect opportunity to reach a savvy audience with relevant, high-quality content.”

Team Liquid co-CEO Steve Arhancet added, “Since Team Liquid’s earliest days, we’ve been focused on building strong and rich communities, in addition to creating great content with winning teams across multiple sports. We believe in strong and long-term brand partnerships that support these goals, and Twitch’s unrivaled network and expertise makes them the perfect partner to help us reach even more brands that share our vision.”

This marks the second major esports partnership announcement this week after Totino’s became the founding partner of 100 Thieves’ (100T) 2019 Call of Duty team.

Related: Eric “adreN” Hoag Returns to Team Liquid to Coach Counter-Strike
Photo: Minyoung Choi / Flickr

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