Tim Bartel / Flickr
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Ultra, a startup blockchain project developing a PC game publishing platform and marketplace, announced on Thursday that Ubisoft, the French gaming giant known for series like Assassin’s Creed and Far Cry, has become the first corporate block producer to join Ultra’s testnet.

According to the announcement, Ubisoft will use its participation as a block producer on the UOS blockchain testnet (Ultra’s EOS sidechain) as a litmus test for whether or not the publishing giant will join the upcoming mainnet, which does not currently have a launch date.

“Our team at the Strategic Innovation Lab strongly believes that all blockchain use cases that bring value to players are important to support, and Ultra offers a solution that does just that,” said Ubisoft Blockchain Initiative director Nicolas Pouard. “During this first trial period of collaboration, we hope to help them in bringing it to a larger scale and experiment with the possibilities this opens up for the industry.”

Ultra is being built as an alternative to centralized platforms like Steam with a developer-first mentality. The platform plans to offer twice as much revenue as top competitors, easy game porting from popular platforms like Xbox and PlayStation via a universal SDK and simplified game development through financial incentives for beta tests and bug hunting.

Nicolas Gilot, Ultra’s founder and co-CEO, added, “Ubisoft’s rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance and Far Cry, is a testament to their dedication to creating quality content for all. Their years-long dedication to exploring blockchain technology ensures they have the knowledge and skills to be excellent block producers.”

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This isn’t Ubisoft’s first foray in the world of blockchain gaming. Last year, the company joined the Blockchain Game Alliance, a coalition of gaming and blockchain companies working to bring blockchain technology to the gaming industry. The alliance is set up in a way that each entity can share knowledge and collaborate on research to help layout the foundation for blockchain gaming.

Ultra is also in the Blockchain Game Alliance, which may give some indication as to how the two organizations came to form the new partnership.

This news comes a little over a month after Ultra announced that Bitfinex, EOS Rio and EOS New York had become the first groups to sign on as block producers.

More: Ubisoft partners with blockchain distribution platform Ultra
Related: Blockchain-Based PC Game Marketplace Ultra Adds Bitfinex, Others as Block Producers
Image: Tim Bartel / Flickr

Disclaimer: This article’s author has cryptocurrency holdings that can be tracked here. This article is for informational purposes only and should not be taken as investment advice. Always conduct your own due diligence before making investments.

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